Journalists Rank Agency Top Communicator for Third Year
San Francisco, CA. - August 13, 2008 - Horn Group has been honored as a top mid-sized PR agency in a survey of 300 journalists by PRSourceCode in its annual Top Tech Communicators study announced yesterday. This is the third year Horn Group has been recognized by journalists as a top agency in this survey. The results recognize and validate Horn Group's understanding and commitment to the importance of honest, respectful and reciprocal relationships between PR people and journalists. "We congratulate Horn Group for once again placing in the top 5 of our 2008 Top Tech Communicators study for mid-sized agencies," said Brent Papson. "Clearly Horn Group is held in high regard by media professionals -- the feedback about their firm we receive each year is always impressive.
"Unlike other industry awards, PRSourceCode's survey captures the opinions and preferences of journalists, which is an important measure of a firm's connections and reputation," said Shannon Latta, partner at Horn Group. "Clients expect us to have meaningful relationships in the editorial community, so we're proud to be recognized as a Top Tech Communicator three years in a row.
Those surveyed included the editorial communities from IT trade media, vertical IT books and consumer-oriented news outlets such as USA Today and U.S. News and World Report. The "Top Tech Communicators" findings are based on an online survey of the editorial staffs requesting nominations for the PR agency and corporate PR department that add the most value to their editorial processes, in terms of responsiveness, reliability, and overall recognition of editorial needs. Respondents rated each winner based on best overall performance.
About Horn Group, Inc.
Horn Group is a digital communications firm specializing in PR, social media and interactive services. The agency represents companies at every stage of growth to help them tell their stories to the people that matter in print, in person and on the web. Services include brand and message development, creative design, social media strategy, public relations, and web development. The agency has been awarded the Web Marketing Association's 2006 and 2007 WebAward and the 2006 Bell Ringer Award for media relations. Horn Group was ranked best-mid sized agency in PRSourceCode's 2005 and 2006 survey of reporters and the firm continues to be noted as a Best Agency to Work For in the Holmes Report. The company was founded in 1991 and is based in San Francisco and New York. Visit www.horngroup.com.
