Horn Group

Digital Communications for Technology Companies

New Clients and Accolades for Horn Group PR and Communications

Fifteen New Clients Represent Three Million Dollars in Annualized Revenue; Agency Garners Recognition for Right Media's Interactive Marketing Campaigns

San Francisco, CA - October 31, 2007 - Horn Group, Inc. today announced that fifteen top-tier business technology and consumer Internet companies have chosen the firm for public relations and digital marketing services. These new clients are represented across Horn Group's offices in San Francisco, Boston and New York, with total annualized revenue of more than $3 million. Each of the engagements includes a mix of the agency's integrated services such as strategic marketing, creative branding, public relations, and web design.

"The technology sector is continuing its frenzied state and our clients want guidance on how to emerge from crowded fields and differentiate their offerings," said Sabrina Horn, President and CEO of Horn Group. "We're excited about our role in building and establishing these organizations into market leaders."

Business Technology
Building on its heritage in enterprise technology, Horn Group is now working with:

  • Appian, Vienna, VA, a provider of business process management software suites
  • Brainshark, Waltham, MA, who delivers on-demand business communication solutions
  • Genius.com, San Mateo, CA, who provides 1-to-1 marketing solutions for sales and marketing professionals
  • Model N, Redwood Shores, CA, which offers revenue management software
  • Oceanlake Commerce, Toronto, CA, a developer of intelligent mobile technology
  • Riverbed Technology, San Francisco, CA, the worldwide technology and market share leader in wide area data services
  • Stratavia, Denver, CO, focused on IT automation software and services 

Content and New Media
Harnessing the growth in content and new media, Horn Group continues to add new clients that are feeding Web 2.0:

  • CMP Technology, San Francisco, CA, a media and marketing solutions companies with online, event and print brands
  • Children's Way, Oren, UT, a non-profit that uses the Internet to teach kids how to balance their lives through safe Internet use, family connections and community involvement
  • Ensequence, Portland, OR, provider of interactive TV products and services
  • Register.com, New York, NY, offering global domain name registration and Internet services
  • Wikinvest, San Francisco, CA, the first personal finance and investment WIKI 

Success in Interactive Advertising
Building on its success with Right Media, Horn Group has established a core competency in online advertising and has engaged with these new clients in the space:

  • Adify, San Bruno, CA, enables anyone to build vertical advertising networks to create niche online communities
  • Clickable, New York, NY, makes managing search marketing simple and effective
  • NebuAd, Redwood City, CA, is creating the first consumer-centric behavioral targeting network 

In addition to these client wins, Horn Group was recently recognized with four industry awards for its visual brand identity and interactive web design work for Right Media, now owned by Yahoo!:

The agency's relationship with Right Media during the past year exemplifies Horn Group's integrated approach that combines public relations with interactive services to maximize marketing communications.

About Horn Group, Inc.
Horn Group is a strategic communications firm specializing in PR and digital marketing. The agency represents technology companies at every stage of growth to help them tell their stories to the people that matter in print, in person and on the web. Services include brand and message development, creative design, media strategy, public relations, and web development. The agency has been awarded the Web Marketing Association's 2006 and 2007 WebAward and the 2006 Bell Ringer Award for media relations. Horn Group was ranked best-mid sized agency in PRSourceCode 2005 and 2006 survey of reporters and the firm continues to be noted as a Best Agency to Work For in the Holmes Report. The company was founded in 1991 and is based in San Francisco, New York and Boston. Visit www.horngroup.com.

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