Successful First Year for Oriella PR Network
Alliance Announces Upcoming Webinar on Communications in China, New Website
London, UK and San Francisco, CA, 19 December 2007 - The Oriella PR Network, the alliance of communications agencies in 20 countries around the world formed by Brands2Life and Horn Group, last month completed its first year of operation. New agency partners have been added in France and Poland during the year and several new marketing initiatives for 2008 are announced.
New agencies joining the network in 2007 include Ballou PR and Clipping-TU in France, as well as MDI Strategic Solutions in Poland which extends the network’s reach into Eastern Europe. All three are fast-growing, independent agencies with specific expertise in the technology sector. The Oriella PR Network continues to welcome agencies in other regions who wish to apply to join the network.
In the first of a series, Oriella will host a webinar examining the impact the Chinese market will have on the PR industry in 2008. Entitled “China 2008: Communications in Olympic Year”, the webinar will take place at 9:00 a.m. PST/4:00 p.m. GMT on January 8, 2008. The session will include speakers from Horn Group and Upstream Asia, Oriella’s partner across Asia-Pacific, focusing on the opportunities in China as a result of its emergence as an economic power and how marketers across the globe can best equip themselves to take advantage of them. For more information or to register for the webinar, click here.
In the year it hosts the biggest sporting event on the planet, China is seeing one of the fastest ever rates of economic growth and estimates are that this will continue in 2008. Marketing and communications professionals across the globe now have more opportunities than ever to break into this market.
“We want to drive a discussion on this topic as it is appearing on most of our clients’ agendas right now,” said Shannon Latta, partner at Horn Group and co-head of the Oriella PR Network. “The possibilities for expansion into China are almost endless, but as it is a completely new market for many enterprises and agencies, there is still a certain degree of confusion on how best to enter this market. With this webinar, we aim to break down some of the barriers that currently hinder entrance to the Chinese market and offer best practice advice and strategy on how to take advantage of these possibilities.”
The announcement of the first Oriella PR Network webinar accompanies the launch of the Oriella PR Network website. The website, www.oriellaprnetwork.com, showcases the alliance of 15 communications agencies across five continents. It includes background on all members, global PR best practices, and breaking news about Oriella partners. It also features the work of three companies who have used multiple Oriella agencies in 2007 – Kalido, Micro Focus and Webex.
“We are aiming to create the most effective international network of independent PR agencies in the world today,” said Giles Fraser, co-head of the Oriella PR Network and co-founder of Brands2Life. “Many technology companies recognize the benefits of working with the best local agencies and prefer not to be tied to the limitations of a multi-national firm. Often local boutique agencies have difficulty scaling to provide clients a common standard of service and results on a multi-national basis. The Oriella PR Network was built to preserve the agile and responsive trademarks of boutique agencies while still providing the infrastructure of a larger network when the need arises. The launch of the website highlights to businesses and partners alike that we now have a truly integrated approach to public relations and can offer clients, existing and potential, the means to promote and publicise their offerings into whichever market they wish to expand.”
About the Oriella Network
The Oriella PR Network is an alliance of 15 communications agencies in 20 countries around the world. Our partnership of independent agencies was built upon a set of global best practices and close working relationships not offered by others of its kind. The network was founded by Brands2Life and Horn Group with the support of agencies around the world with whom they have worked successfully on client projects - in some case for many years. Oriella partners exist in major and secondary markets throughout The Americas, Europe and Asia/Pacific.